Thursday, October 15, 2015

An Open Letter to Marissa Mayer:

Dear Ms Mayer:
You are the very well paid Chief executive of a major search engine who is highly respected and admired by many both on and off line.
I cannot understand why a company of Yahoo's stature needs to hijack my web browser so that each time I open a new window, I see Yahoo Search.  Then when I must spend time attempting to reset my browser preferences, it is coded it in such a way that my browsers (Chrome, IE) go right back to the Yahoo search page.
I expect these tactics from fly-by-night web businesses who need the traffic.  Is Yahoo really that desperate for traffic that you must stoop to hijacking personal browsers to gin up your traffic numbers?
It is annoying and frankly very low brow.  You are paid quite a bit of money to "attract" visitors not "trap" them.
These tactics only result in frustrating me and turning me against the Yahoo brand and frankly in today's world a "brand" is all you have to differentiate Yahoo from any other search engine.
I doubt you will personally read this letter, but I write in the hope that the sycophants who surround you will attempt to correct the situation.
Looking forward.
Sincerely,
Martin Amadio